Ultimate Checklist for Realtors: Prepping Your Property for a Stunning Photoshoot
As a realtor, you know that first impressions are everything in real estate. High-quality photos can make or break a listing, drawing in potential buyers and helping properties sell faster and for more money.
But even the most beautiful home can look cluttered or unappealing if it's not properly prepped. This checklist is designed to help you (and your sellers) remove distractions, hide everyday items, and set the stage for professional photos that showcase the property in its best light.
We'll break it down into key areas: outdoor spaces, indoor spaces, and tips to speed up the photography process. The goal? Create a clean, neutral canvas that lets buyers envision themselves living there. Pro tip: Encourage sellers to start this process a day or two in advance to avoid last-minute stress.
Outdoor Preparation: Curb Appeal Starts Here
The exterior is the first thing buyers see, so eliminate anything that detracts from the home's charm. Focus on making the yard and driveway look pristine and inviting.
Clear the Driveway and Street: Remove all cars, bikes, motorcycles, or recreational vehicles from the driveway and front of the house. Park them down the street or in the garage if possible. This opens up the space and highlights the home's architecture without distractions.
Hide Trash and Recycling Bins: Move trash cans, recycling bins, and any compost containers into the garage or a side area out of sight. No one wants to see garbage in listing photos—store them neatly to keep the exterior tidy.
Clean Up the Yard: Pick up any dog poop, fallen leaves, or debris. Mow the lawn if needed, and ensure garden tools, hoses, or toys are stored away. A spotless yard screams "move-in ready."
Tidy Landscaping and Entryway: Remove seasonal decorations, personal flags, or welcome mats that might not appeal to everyone. Sweep porches and walkways, and consider adding a few neutral potted plants if the area looks bare.
Indoor Preparation: Declutter and Depersonalize
Inside, the focus is on creating a serene, spacious feel. Remove or hide items that scream "lived-in" rather than "luxury." Use closets, garages, or even off-site storage for stashing things—just ensure hidden spots aren't photographed if they're overflowing.
General Tips for All Rooms
Pet Items Out of Sight: Hide dog beds, toys, crates, food bowls, and leashes in closets or the garage. For cats, relocate litter boxes and cat towers to a non-visible area like the garage. Pets add personality, but photos should feel neutral and have distractions removed.
Kids' Toys and Gear: Gather up toys, games, high chairs, or play mats and tuck them neatly into closets, under beds, or in the garage. Aim for a kid-free vibe to appeal to a broader demographic.
Personal Items: Box up family photos, religious items, or quirky collectibles. Store them in closets or the garage to depersonalize the space.
Kitchen and Dining Areas
Clear Counters: Remove small appliances (like toasters or blenders), dish racks, and personal items. Wipe down surfaces for a sleek look.
Hide Clutter: Stash mail, keys, and pet food in drawers or cabinets. Ensure the sink is empty and sparkling.
Bathrooms
Declutter Counters and Showers: Remove all personal hygiene products—toothbrushes, soaps, razors, makeup, and lotions—from counters, shelves, and showers. Store them in cabinets or take them to the garage if space is tight.
Freshen Up: Replace towels with neutral colored, folded ones. Hide trash cans and plungers out of sight.
Bedrooms and Living Areas
Make Beds Neatly: Use fresh, neutral bedding and fluff pillows for an inviting look.
Clear Surfaces: Nightstands, dressers, and coffee tables should be free of remotes, books, or knick-knacks. Hide electronics cords if possible.
Closets and Storage: If closets will be photographed, organize them minimally. Otherwise, use them as hiding spots for overflow items—but don't overstuff, as doors might need to open.
Garage
Organize for Hiding: These are your secret weapons for stashing items. Neatly arrange boxes of hidden clutter, but if the garage is part of the shoot, keep it as clean as possible.
Expediting the Photography Process: Lights, Views, and Efficiency
Once the space is decluttered, set the scene to make the photographer's job easier and faster. This not only saves time but ensures brighter, more appealing photos.
Turn On All Lights: Flip on every overhead light, lamp, and under-cabinet fixture before the photographer arrives. This creates even lighting and highlights the home's features without relying solely on natural light.
Open Blinds and Curtains: Let in as much natural light as possible by opening all blinds, shades, and curtains. This brightens rooms and showcases outdoor views, making spaces feel larger and more connected to the exterior.
Turn Off Ceiling Fans: Ensure all ceiling fans are off and not spinning. Motion blur from blades can ruin shots, and a still fan looks cleaner in photos.
Final Walk-Through: Do a quick sweep to confirm no overlooked items, like a stray toy or unplugged lamp. Have the HVAC set to a comfortable temperature to keep everyone cool and focused.
By following this checklist, you'll help create photos that pop on listings and attract more showings. Remember, the effort put into prepping pays off—properties that photograph well often sell quicker. If you're working with sellers, share this guide early to set expectations. Let’s get that listing sold! What's your go-to tip for photoshoot prep? Share in the comments below.
